Post by account_disabled on Jan 27, 2024 4:49:49 GMT
Cost-effectiveness, data is easy to collect, measure and analyze. Most often used in the B2C area. For example: A premium jewelry company might target customers with existing jobs, as well as middle- and high-income earners. How to do it : Demographic segmentation is often the easiest because customer information is the most accessible. You can send a survey directly to customers to determine their demographics,
Or use available third-party data, such as information Buy Bulk SMS Service from social media pages. Geodemographic segmentation or “who and where”? As the name suggests, geodemographic segmentation combines both of the previous types. People's tastes, choices and preferences may vary from region to region. Geo-demographic segmentation gives a clear idea on how to design your products according to different markets.
Essentially, the logic is to segment and identify the markets with the greatest advantage for the product to carry out targeted marketing and sales. For example: McDonald's adapts its menu according to different countries and regions. Thus, when entering the Indian market, the brand researched the preferences of the region and adapted the dishes: adding more vegan items and spicy dishes.
Or use available third-party data, such as information Buy Bulk SMS Service from social media pages. Geodemographic segmentation or “who and where”? As the name suggests, geodemographic segmentation combines both of the previous types. People's tastes, choices and preferences may vary from region to region. Geo-demographic segmentation gives a clear idea on how to design your products according to different markets.
Essentially, the logic is to segment and identify the markets with the greatest advantage for the product to carry out targeted marketing and sales. For example: McDonald's adapts its menu according to different countries and regions. Thus, when entering the Indian market, the brand researched the preferences of the region and adapted the dishes: adding more vegan items and spicy dishes.