Post by account_disabled on Mar 7, 2024 6:22:35 GMT
A 2016 Pew Research Center study shows that people are increasingly turning away from television as their primary source of news and information. Instead, more and more people inform themselves on the internet. If you're like the Little Mermaid and want to be where the people are, your brand marketing needs to be online. What is the best way to go in this direction, the way that people much prefer ? Content Marketing. Social media, blogs and search engines – these places are where you will find users who want to be informed. These channels are also where content marketing does most of its work (and displays its magical powers). 5. Small businesses that have a blog achieve 126% more growth than small businesses that don't. A whopping 77% of internet users read blogs. Combine this figure with the fact that small businesses with blogs see more growth. Things get interesting. Developing a regular blogging business and a way to go about content marketing for a reason – it works. 6. After reading recommendations on a blog, 61% of online consumers make a purchase. Content marketing builds trust in a way that no other method can match.
Generating trust over time means consumers pay attention and listen Denmark Telegram Number Data to your brand's voice. It's incredibly, ridiculously powerful. It is subtly persuasive without being shameless. It is based on transparency and a concrete approach. It's simply content marketing. 7. Content marketing achieves conversion rates six times higher than other methods. Traditional marketing is starting to look a little sad at this point, but let's move on. Over time, content marketing builds its own inertia, without the need to spend more money. Meanwhile, paid search requires ongoing cash flow to continue getting results. 2. Content marketing generates three times more leads than outbound marketing and costs 62% less. Content marketing is not only less expensive than outbound marketing but also generates more leads. Outbound marketing is the old way of doing business. Outbound marketing mainly consists of promotional messages that try to tell consumers how great a brand, product or service is.
These ads are shown to consumers, whether they see them or not. These ads are aggressive, interrupt user experience, and are intrusive. It turns out, and this does not surprise us too much, that people today respond less and less to this type of product promotion. This is because there are other ways to connect with brands, better ways (like, lo and behold, content marketing). 3. In 1984, an average person saw 2,000 ads/day. In 2014, this number reached 5000. Three words: Ad overload. How do people cope with this overload, when they are bombarded with advertisements on a daily basis? Two other words: Ad blockers. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report . Faced with consumers bombarded with ads day after day, content marketing spreads like a breath of fresh air. It provides value to their lives, is not intrusive, and aims to be helpful rather than promotional. 4. Nearly half of people aged 18 to 49 get news and information online, and that number is growing.
Generating trust over time means consumers pay attention and listen Denmark Telegram Number Data to your brand's voice. It's incredibly, ridiculously powerful. It is subtly persuasive without being shameless. It is based on transparency and a concrete approach. It's simply content marketing. 7. Content marketing achieves conversion rates six times higher than other methods. Traditional marketing is starting to look a little sad at this point, but let's move on. Over time, content marketing builds its own inertia, without the need to spend more money. Meanwhile, paid search requires ongoing cash flow to continue getting results. 2. Content marketing generates three times more leads than outbound marketing and costs 62% less. Content marketing is not only less expensive than outbound marketing but also generates more leads. Outbound marketing is the old way of doing business. Outbound marketing mainly consists of promotional messages that try to tell consumers how great a brand, product or service is.
These ads are shown to consumers, whether they see them or not. These ads are aggressive, interrupt user experience, and are intrusive. It turns out, and this does not surprise us too much, that people today respond less and less to this type of product promotion. This is because there are other ways to connect with brands, better ways (like, lo and behold, content marketing). 3. In 1984, an average person saw 2,000 ads/day. In 2014, this number reached 5000. Three words: Ad overload. How do people cope with this overload, when they are bombarded with advertisements on a daily basis? Two other words: Ad blockers. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report . Faced with consumers bombarded with ads day after day, content marketing spreads like a breath of fresh air. It provides value to their lives, is not intrusive, and aims to be helpful rather than promotional. 4. Nearly half of people aged 18 to 49 get news and information online, and that number is growing.