Post by account_disabled on Mar 9, 2024 5:44:30 GMT
Content Production and Optimization The production and optimization of content is the central and most emblematic phase of the Content Marketing strategy, although, as we have understood, it would be unachievable without all the strategic planning phases upstream and without their distribution, therefore the achievement of results, downstream . Each content must be designed to intercept a specific buyer persona at a specific moment in the customer journey. Generally, based on the phase for which they are designed, the contents are divided into TOFU (Top of The Funnel, i.e. for the preliminary phases of the Customer Journey), MOFU (Middle of The Funnel, i.e. for the central phases, such as the Consideration ), and BOFU (Bottom of The Funnel, for the purchase phase).
Content Marketing For Tourism: Elements What to Tell: Type of Content Greece Telegram Number Data But what exactly to tell with Content marketing in tourism? Differently from generic content marketing, content marketing for tourism does not have the objective of promoting only a product - even if this is the ultimate goal of the strategy - but of educating and guiding towards a decision, solving problems with useful solutions. For example: I would like to visit the Marche, I can't reach the place by car, but I would need it to get around the place. Wouldn't it be perfect if, on the website of the hotel where I will be staying, it was possible to book rental cars using certain agreements? Here's how to solve a problem.
A tourist product or experience is much less tangible and material than a commonly used product, such as a commodity, therefore in this sector it is of particular importance to build a narrative capable of evoking emotions, sensations, which instead make the experience almost tangible for the user, and who, in other words, try to generate favorable attitudes and feelings and who make him say: "I'll book!". To do this, the contents must not be referential , but propose the entire territory as attractive, equipped with services and facilitate access to those services. Creating a positive narrative, even if always objective and free of idealizations, of the territory in which it is located. If you want to learn more about the ideal types of content for content marketing in tourism.
Content Marketing For Tourism: Elements What to Tell: Type of Content Greece Telegram Number Data But what exactly to tell with Content marketing in tourism? Differently from generic content marketing, content marketing for tourism does not have the objective of promoting only a product - even if this is the ultimate goal of the strategy - but of educating and guiding towards a decision, solving problems with useful solutions. For example: I would like to visit the Marche, I can't reach the place by car, but I would need it to get around the place. Wouldn't it be perfect if, on the website of the hotel where I will be staying, it was possible to book rental cars using certain agreements? Here's how to solve a problem.
A tourist product or experience is much less tangible and material than a commonly used product, such as a commodity, therefore in this sector it is of particular importance to build a narrative capable of evoking emotions, sensations, which instead make the experience almost tangible for the user, and who, in other words, try to generate favorable attitudes and feelings and who make him say: "I'll book!". To do this, the contents must not be referential , but propose the entire territory as attractive, equipped with services and facilitate access to those services. Creating a positive narrative, even if always objective and free of idealizations, of the territory in which it is located. If you want to learn more about the ideal types of content for content marketing in tourism.