Post by account_disabled on Dec 30, 2023 6:53:05 GMT
Sales via a website that is not an e-store can be difficult to measure. Customers may treat the website as an online product catalog, contact you by phone or, in the worst case, give up contact. How to motivate users to use online form inquiries and thus generate sales via the website? The answer is conversion optimization. Do you want to increase sales in your online store? SEE OUR OFFER For many months, we have been working on the technical optimization of the website of a client from the heating equipment industry, FIRE-PRO. The company has been operating on the local market for years, selling in a showroom in Poznań. The website is not intended to have a transactional role - it is not possible to purchase online. Work on it included, among others: on correcting errors in the website code, optimizing meta-tags, building an internal link structure, increasing pagespeed, optimizing headers, removing internal duplicates. As a result, the website advanced in the search results to medium and low competitive phrases. However, due to the end of the industry season, this did not translate into a larger number of inquiries.
The next step was conversion optimization. How to make life easier WhatsApp Number List for customers? Perform usability optimization! We started by analyzing the website from the point of view of a potential customer. Several inconveniences for customers caught our attention. From the product card, the customer had to go to the "contact" subpage to submit an inquiry about the selected product. Moreover, there was no encouragement to do so on the product card, so the customer had to decide for himself to use the "contact" tab. The contact page itself, although equipped with a contact form, did not look accessible. The style of the form made it invisible against the background of the page and did not inspire confidence. We decided to introduce CTA buttons and shorten the customer's path from the product card to the window with the form.
We have implemented steps such as: adding CTA elements in the page header (phone number and "send inquiry" button leading to a pop-up form) adding a CTA element in the footer ("send inquiry" button leading to a pop-up form) adding a CTA element to the product card ("ask for price" button leading to a pop-up form, automatically attaching the name of the product to which the inquiry relates from the card to the form) Do you want to increase sales in your online store? SEE OUR OFFER firepro order creating a pop-up form only narrow popup All of the above optimization changes were introduced to the website after the end of the sales season. We are even more pleased with the spectacular results we have achieved in this way. An increase in post-season conversions? It's possible! As a result of conversion optimization, we have seen a huge increase in the number of inquiries from the online contact form.
The next step was conversion optimization. How to make life easier WhatsApp Number List for customers? Perform usability optimization! We started by analyzing the website from the point of view of a potential customer. Several inconveniences for customers caught our attention. From the product card, the customer had to go to the "contact" subpage to submit an inquiry about the selected product. Moreover, there was no encouragement to do so on the product card, so the customer had to decide for himself to use the "contact" tab. The contact page itself, although equipped with a contact form, did not look accessible. The style of the form made it invisible against the background of the page and did not inspire confidence. We decided to introduce CTA buttons and shorten the customer's path from the product card to the window with the form.
We have implemented steps such as: adding CTA elements in the page header (phone number and "send inquiry" button leading to a pop-up form) adding a CTA element in the footer ("send inquiry" button leading to a pop-up form) adding a CTA element to the product card ("ask for price" button leading to a pop-up form, automatically attaching the name of the product to which the inquiry relates from the card to the form) Do you want to increase sales in your online store? SEE OUR OFFER firepro order creating a pop-up form only narrow popup All of the above optimization changes were introduced to the website after the end of the sales season. We are even more pleased with the spectacular results we have achieved in this way. An increase in post-season conversions? It's possible! As a result of conversion optimization, we have seen a huge increase in the number of inquiries from the online contact form.